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Privacy Policy

Summit Brands Group (Holdings) Limited  Privacy Policy

Effective Date: January 7, 2026

Introduction

Summit Brands Group (Holdings) Limited (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, maintain, protect, and disclose information when you use our website, services, events, or interact with us through other channels (collectively, the “Services”).

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services. This policy may be updated from time to time, and we encourage you to review it periodically.

Company Information:
Summit Brands Group (Holdings) Limited
Cannon Green, 27 Bush Lane, London, EC4R 0AA, UK
Email: hello@summitbrandsgroup.com

  1. Children

Our Services are not directed at children under 13 years old. We do not knowingly collect personal information from children under 13. For individuals aged 13–16, parental consent is required to use certain Services. If you believe we have collected information from a child under the age of consent, please contact us at hello@summitbrandsgroup.com, and we will delete it.

  1. Information We Collect

We collect information directly from you, automatically through technology, and from third-party sources.

2.1 Directly from You

Examples include when you:

  • Sign up for newsletters or accounts
  • Purchase products, tickets, or Services
  • Contact us via email, phone, or web forms
  • Participate in surveys, contests, or promotions
  • Engage with us on social media

2.2 Automatically Collected Information

We may automatically collect:

  • IP addresses, browser type, device information, operating system
  • Website usage and browsing behavior, search history, click data
  • Cookies, pixels, and other tracking technologies
  • Geolocation data (approximate)

This helps us provide, improve, and personalize our Services, estimate audience size, detect fraud, and ensure security.

2.3 From Third Parties

We may receive information about you from:

  • Event partners, ticketing vendors, and sponsors
  • Marketing and analytics service providers
  • Social media platforms (public posts or interactions with promoted hashtags)
  1. How We Use Your Information

We use your information to:

  • Provide and improve our Services
  • Personalize your experience on our website or events
  • Process transactions and fulfill purchases
  • Communicate with you, including customer support, updates, and marketing
  • Detect and prevent fraud or security threats
  • Comply with legal obligations
  • Conduct research, analytics, and business development

Legal Bases (where applicable under GDPR/UK GDPR):

  • Performance of a contract
  • Legitimate interests
  • Compliance with legal obligations
  • Consent (where required)
  1. Disclosure of Information

We may share your information with:

  • Affiliates and subsidiaries for business operations
  • Service providers and contractors (marketing, analytics, payment processing, IT support)
  • Event partners and sponsors when you attend events
  • Legal authorities where required by law
  • Business transfers (merger, acquisition, sale of assets)
  • With your consent

We do not sell personal information except where explicitly disclosed and permitted by law.

  1. Cookies and Tracking

We use cookies and similar technologies to:

  • Improve website functionality
  • Remember your preferences and login status
  • Provide analytics and marketing services
  • Enable targeted advertising

You may manage cookies via your browser settings. Disabling certain cookies may limit functionality of our Services. For more details, see our Cookie Policy.

  1. Marketing & Communications

You may receive marketing communications from us if you have opted in or have an existing business relationship with us. You can opt-out at any time using the unsubscribe link in emails or by contacting hello@summitbrandsgroup.com.

  1. International Transfers

Your information may be transferred outside your jurisdiction, including the UK or EU, to countries with different data protection laws. Where we do this, we implement appropriate safeguards in compliance with GDPR/UK GDPR.

  1. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of personal information, subject to legal obligations
  • Restriction: Limit processing of your data
  • Portability: Request transfer of data to another provider
  • Objection: Object to certain processing, including marketing
  • Withdrawal of Consent: Withdraw consent at any time
  • California Privacy Rights: California residents can opt out of sale/sharing of personal information and request disclosure, deletion, or correction

Requests can be submitted to hello@summitbrandsgroup.com. Verification may be required to protect your information.

  1. Data Security

We implement reasonable administrative, technical, and physical measures to protect your information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

  1. Data Retention

We retain personal information only as long as necessary to:

  • Provide Services and fulfill transactions
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  1. Links to Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.

  1. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top indicates the latest revision. Continued use of our Services constitutes acceptance of changes.

  1. Contact Information

For questions or concerns regarding this Privacy Policy:

Summit Brands Group (Holdings) Limited
Cannon Green, 27 Bush Lane, London, EC4R 0AA, UK
Email: hello@summitbrandsgroup.com